Calculate your Walmart seller profits accurately and optimize your pricing strategy
Walmart charges referral fees ranging from 8-20% depending on category. Electronics have the lowest fees at 8%, while jewelry has the highest at 20%.
Consider Walmart Fulfillment Services (WFS) for better Buy Box chances and customer trust, but factor in the additional fulfillment costs.
Walmart's algorithm favors competitive pricing. Maintain healthy margins while staying competitive in your category.
Choose categories with lower referral fees when possible. Electronics (8%) and Automotive (12%) offer better margin opportunities.
Track your advertising spend carefully. Walmart Connect ads can drive sales but should maintain positive ROI to preserve profitability.
Maintain high seller performance metrics to avoid account issues and ensure consistent sales velocity on the platform.